"The mobile web has reached a "critical mass" of users this year, according to a report by analysts Nielsen Mobile.
The US is the most tech savvy nation with nearly 40 million Americans - 16% of all US mobile users - using their handset to browse on the move.
The UK and then Italy come a close second and third in the 16 countries surveyed by the analyst firm.
'PC internet users visit more than 100 domains per month, on average,' the report said.
'By contrast, the average mobile internet user in the US visited 6.4 individual websites per month.' UK use was slightly less at 5.5 per month."
Clearly, has implications for how to deliver content effectively ... could be a good way of delivering alerts, prompts, small chunks of quality content, bitesize e-learning...